In this day and age where competition is getting tougher and tougher, working harder is never enough. Instead, you have to work smarter if you really want to make it big in your field. When it comes to your digital marketing efforts, it would be best if you can find automation tools that will make your work smarter and easier at the same time. Check out the following automation tools that are guaranteed to take your digital marketing campaigns to the next level:
For those who are searching for an automation tool to help you improve the efficiency of your efforts on email marketing, MailChimp is something you have to check out. Although the tool only manages emails, it can do an amazing job. It allows you to send your email campaigns automatically according to preferences, contact behavior, and earlier purchases.
Even though their official website makes it seem as if MailChimp is exclusively for businesses dealing with eCommerce, this is not really the case. Just take note that the tool offers a free plan with basic features and lets you contact as much as 2,000 subscribers per month as well as send as much as 12,000 emails. In case you need more, you can invest in a paid plan.
If you prefer a single platform that lets you manage and automate everything for you, HubSpot is a great choice. The automation options of the platform are categorized into two primary camps, namely workflows and content scheduling.
HubSpot comes with tools which let you schedule distribution of all your digital marketing content, including social media posts, blog posts, emails, and others.
Among the best features of this platform is its ability creating workflows. According to HubSpot, workflows are a series of the automated actions which trigger to happen according to the contact information or behaviors of a person.
If you ever need a tool which lets you schedule all social media posts of your organization in advance from a single dashboard you can use easily, HootSuite is the automation tool you need. This connects with 35 social media channels, and this is ideal if you have plans to launch a bigger social campaign. HootSuite can also provide basic analytics. Once you have bulk scheduled your posts, it will be easy for you to look back and check the ones that perform best.
Considered as the grandfather of automation tools, Zapier’s services are described as easy automation suitable for busy people. Zapier could be integrated with 750 apps and do a lot of things. Among the remarkable workflows of Zapier, known as Zaps, let you set up links to your Twitter and Instagram accounts. The Zap could be set up in such a way that every time an image is posted to the Instagram account, this will be posted to Twitter as well.
Hopefully, some of these automation tools which will let you boost your efforts in digital marketing, and let you work smarter and not harder.