Instagram is considered as one of the rapidly growing social media sites as it enables users like businesses to showcase what they are all about through a visual story. There are numerous active users on Instagram around the world and most of these users are active regularly. But, why should you use Instagram?
As a marketer, you might feel like you are already managing a lot of social networks. So, why add Instagram to the mix? It is only a feed of images, yet it works more than that. As a matter of fact, Instagram has grown to be one of most famous platforms and a promising platform for businesses, depending on your industry.
Below are some of the reasons why you must implement Instagram as one of your marketing tools for your business:
Instagram is not cluttered.
Instagram puts first the visual content.
The character limits are not a factor.
Having a complete Instagram profile is the best way to let people know who you are, what you’ll do, and what you do. Your profile on Instagram is basically the homepage within the platform. It is essential to ensure that your profile has all pertinent information and complete with the details that your followers will be searching for. With this, they can determine whether or not you are the kind of business they like to consider following. The first thing to focus is establishing the business right image for the profile picture of your company. Like the majority of business accounts, your logo will surely fit here.
With Instagram, you also have the chance to give a short bio to let followers and fans know a bit more regarding your company image, what you stand for, and what you are offering. Consider including a descriptive and brief sentence on your services or products, your business tagline and the branded hashtags of your company must be about you or your services. You will also need to place your website’s link or any links to your product or service so that the users can find more information if they want to do so.
Track Your Efforts
Tracking your performance and efforts is important to any marketing strategy and the social media isn’t an exception. Doing this enables you to understand which of the content your audience finds engaging and relevant, enabling you to hone in as well as improve your strategy once you move forward it.
Instagram is like a visual storyboard in which you can unfold to your clients or consumers. Once you get some results with this kind of strategy, you will start to notice the trends and what kinds of website content will help you reach your targets. It isn’t easy to establish a loyal following on various channels, yet with a bit of experimenting and by using the right approach, you will soon find the best approach for your brand. Once you follow those guidelines wisely, Instagram will have a major impact on your brand awareness, image, reach as well as revenues of your business.