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Marketing Your Startup Online Without a Big Budget

February 20, 2018.Saurabh Madhusudan Patel.1 Like.0 Comments

Running your startup business online is difficult enough, but marketing it is much more difficult and challenging. However, without proper marketing, you will never be able to spread the word about your business or generate some buzz about it.

Entrepreneurs are often afraid of the thought of spending their funds on their marketing campaigns when they already have other tasks that need a budget. But, marketing is important for your business to be successful, and it is something you need to pay attention to.

If you lack a big budget for your startup’s marketing campaign, here are a few tips you can try:

Harness the Power of Your Website

The website of your startup is the main destination of all your marketing and advertising efforts. Your business website is the place where you like people to go for them to get more details about your company and the services or products you offer. Maintaining a well-designed website wherein your visitors can engage and check out your offers can help you turn these visitors into actual customers. See to it that there is a comment box on your site where people can voice out their suggestions and experiences as it improves your startup’s credibility.

Make Sure You Can Be Easily Found Online

There are now lots of free local directories and listing sites where you can join and list your startup for free. Ensure that you have a strong presence on websites such as Yelp, Bing, Yahoo Local, and other similar sites.

Form Relationships with the Influencers

These influencers can include everyone, from your local paper’s journalists to the editors of the most popular blog in your niche. If you manage to gain the attention of these big names, you will be surprised how it pays off more than trying to chase thousands of individuals. You can think of this similar to a waterfall. When an influencer is familiar with your business, they will let their network aware of this, and brand awareness will start trickling down to all their followers, which make it easier to spread the word compared to going after all of them one by one.

Use Social Media to Your Advantage

It is free to use social media to market your startup but see to it that you pay extra care and attention to what you post. People wouldn’t feel inclined to follow you when you are constantly tweeting promotional ads or boasting as to how good your business is. Post interesting content instead, things that entertain and inspire, then try adding some great offers or discount codes while you do so. Just make sure that you pick the right networks and sites that suit you and your business and focus on these. Every social network works differently for businesses. Know where your target market hangs out and where there are high numbers of active users.

Create a Mail List

Although message marketing is no longer a trend, email marketing remains to be among the widest used and hottest marketing tools you can ever use. This will help you connect directly with customers with ease without having to spend even a single dollar.

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